Whether for our skincare products or our perfumes, we never cheat on quality. We do not give any budget limit to our perfumers and our laboratory. We use the rarest and most precious perfumery materials, and biotechnological ingredients with scientifically proven effectiveness. We believe you deserve the best.
Whenever possible, we favor local sourcing and ingredients from fair trade or upcycling. We favor high-yield extraction methods that preserve the quality of the raw material: supercritical CO2 extraction in perfumery and enzymatic extraction (zero waste) for our lady's mantle plant in care. We believe in increasingly responsible sourcing.
For our skincare products, we have been committed since 2018 to an approach of naturalness, harmlessness and more generally clean beauty. Beyond greenwashing and simple but ineffective formulas, we take up the difficult challenge of offering products that are clean, natural, safe, effective, and pleasant to use. We believe you can have it all.
As with our ingredients, we have opted for packaging sourced as locally as possible in order to minimize our carbon footprint. The packaging items (bottles, pumps, jars, etc.) come from Italy and the cardboard packs are made in France. Most of our containers are made of glass to limit plastic. Next challenge: We are exploring in the future to make packaging recycling easier for our customers. We believe in responsible packaging.
Beyond HR slogans, diversity is an integral part of our DNA. Our creator is Franco-Lebanese. Our employees and partners come from all over the world (Lebanon, Kuwait, Colombia, Nigeria…). More than 50% of our employees are women, and almost a third of our board are female. Our employees are between 18 and 62 years old. We are open and multiple.
We are a family business. With us, there is no company policy and no personal ambition. Beyond diplomas and prestigious courses, we value life experience, sincere exchange and team spirit. We are real nice people.
Beyond a slogan for tourists, we make real Made in France. We create in France, we manufacture in France and we sell mainly in France. We work with family companies, specialized in trades for several generations. We believe in France winning.
We don't rest on our laurels. We are constantly innovating, creating new products and improving existing ones.
We are a true designer brand and creation and at the center of our craft. We always want to do more, always better.